Case Study

SumoSalad

Launch April 2007 | Category Food & Beverage | Site www.sumosalad.com

Client Background 

SumoSalad is a leader in the rapidly growing healthly fast food industry. They offer a wide range of nutritious menu items that appeal to a spectrum of customer’s tastes and are currently located in Australia, UK, Emirates and soon New Zealand. 

Click2it has been SumoSalad’s exclusive digital marketing agency since their inception in 2003. 

Project Overview 

Click2it's goal was to achieve the following for SumoSalad online 

Click2it has melded offline branding seamlessly with their online presence by the use of SumoSalads' vibrant colour palette and imagery and easy to navigate menu and information layouts. 

We then optimised the website to rank high for terms such as “fast food franchise”, food franchise” and “salad franchise” through on and off-site SEO techniques such as releasing relevant online press releases and link building . 

The result has been a flood of free and targeted traffic to the website and a strong increase in new franchisee applications. These strategies have achieved both business and revenue growth for the company.  

What The Client Said…

"SumoSalad have been using Click2it as our exclusive provider for Web Development, website management and Search Engine Optimisation since we started our business 5 years ago. During this time Click2it have revolutionised our business by constantly incorporating innovative solutions into our web strategy, which has helped us across multiple facets of our business.

We now have a market leadership position in the healthy fast food industry and this has been directly attributed to our customers being able to access our nutritional and store information, other web based content, and franchisees being able to register interest through the content management solutions Click2it have provided/

We have also seen a significant increase in our web traffic since Click2it has managed our Search Engine optimisation by up to 500% growth. This has had a huge bottom line impact resulting in a 60% increase in franchise applications being received.

We have been highly impressed by the creative and design skills of Click2it however just as importantly the functionality and ongoing support has been incredible.

Please feel free to call me directly if you need any further information on our experiences with Click2it."

Luke Baylis

Managing Director SumoSalad
22nd February 2008

Services The Client Uses