Pay Per Click Advertising

Our Pay Per Click Solutions

Our copywriters create PPC ad copy designed to achieve two key objectives:

1) To appeal directly to your target market by making the ad as relevant as possible to the phrase for which they have just searched indicating they are in a position to buy. 

2) To appeal to the search engines by including as many of the likely searched keywords in each ad as possible. This demonstrates to Google that your ads are more relevant which reduces the cost per click required to achieve a higher ranking.

What do we do that you can’t (or don’t have time to)?

Click2it employ ‘Google Adwords Professionals’ that are experts in all facets of PPC campaigns.
We have extensive experience but above all we understand the Pay per Click Business model and how it works. This means that we know all the tricks of the trade, and how to get the most out of your advertising budget.

We build landing pages and micro-sites to maximise sales potential from different market sectors. We'll track the performance of your ads, monitor your budgets and conversion rates, and split-test and tweak your ad copy where necessary. We will increase (quality) site traffic enabling you to increase sales and, over time, reduce your cost per customer acquisition.

We have extensive tools that are either not available or not cost effective for individuals/businesses running a single campaign to buy or have access to. Our tools provide access to ad management processes including gap bidding, hourly watches, position bidding, average bid cost across a set number of advertisers and many more metrics that provide the edge to lower costs and higher conversions.

Ad Setup includes:

  • Generation of up to 1000 keywords on both Google and Yahoo! Networks
  • Setting bids
  • Setting targeting
  • Designing creative ad copy
  • Setting content targeting
  • Delivery of visitors to specific pages
  • Conversion tracking for all keywords

Ongoing Management includes:

  • Daily management of ad campaigns to ensure maximum ROI. Including ad tweaking, competitor analysis, keyword enhancement.
  • Creation of Client reports