Pay Per Click Advertising

Pay per click advertising has been described as the most important development in advertising this decade. Why? Because unlike mass marketing techniques (like TV and newspaper ads) it is highly targeted. And effective.

Click2it can help you exploit this powerful marketing channel to deliver excellent ROI on your pay per click search campaigns.

What is Pay Per Click Advertising (PPC)?

Pay-per-click (or PPC) advertisements are text-only ads that appear in coloured boxes or in a column to the right of related search engine results. They are also referred to as "sponsored links " or "paid search". You only pay if a customer clicks on your ad to visit your website. The cost of each click-through is determined by a bidding system – the more competition, the higher the cost. The major PPC ad services are Google AdWords, Yahoo Sponsored Search (formerly Overture), and MSN Search Featured Sites.

Benefits of PPC Advertising

With Pay Per Click, you can:

  • Reach your target audience 24 hours a day, 7 days a week
  • Create targeted ads to match search results relevant to your target audience
  • Advertise on related websites providing reach and branding for your business.
  • Create targeted ads that can reach even mobile web users

Why Click2it?

Click2it's experienced PPC team of "Google Adwords Professionals' can manage every aspect of your pay per click campaign, including keyword research and development of a highly targeted campaign, keyword profitability analysis and budget management.

Keyword Research and PPC campaign development

We handle all facets of PPC campaign development, including keyword analysis, strategic planning, competitive evaluation and effective ad copy. We can also design and build landing pages and micro-sites to maximise the effectiveness of your campaign.

Profitability analysis, monitoring and campaign management

We'll track the performance of your ads, monitor your budgets and keyword conversion rates, and split-test and tweak your ad copy if necessary.

Lowest cost per click (CPC)

It's not enough to simply get traffic to your site: you must do it at the lowest possible cost. Our in-house PPC expert will ensure you pay the least possible cost per click so you extract the maximum value from your PPC budget. We make sure that your ads and landing pages are just right so that your ads have a high Google Quality Score and that you pay the lowest possible cost per click.

Drive qualified traffic

To find how our pay per click advertising services can drive qualified and highly targeted traffic to your website please contact us.